AS Company PMU Pigments | Professional Permanent Makeup
AS COMPANY by Alina Shakhova is a professional brand of permanent makeup pigments and related products established in 2015 by founders Eduard and Alina Shakhova. Originally produced under contract by another manufacturer, the company quickly expanded and now has its own production facilities in both Russia and Europe. The brand offers a wide range of high-quality pigments developed under strict European standards. AS Pigments is known for innovative formulations with excellent color retention, vibrant shades, predictable healing results, and safety across different skin types, trusted by PMU artists and available in hundreds of dealer locations.
Our Story
AS COMPANY started as a pigment brand for permanent makeup in 2015 and grew rapidly from contract manufacturing to independent production. By 2019, it was distributed in around 500 dealer shops across Russia and had opened a warehouse in Prague, Europe. In 2023, AS COMPANY opened its own laboratory and moved away from contract production, developing unique manufacturing technology with refined formulas. The company eliminated all unnecessary surfactants and polymers and micronized colorants for improved performance. By 2025, it has around 700 dealer points in Russia and over 200 in Europe, with production facilities capable of producing large volumes of cosmetic products each month.

