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AS Company PMU Pigments | Professional Permanent Makeup
AS Company PMU Pigments | Professional Permanent Makeup logo

AS Company PMU Pigments | Professional Permanent Makeup

AS COMPANY by Alina Shakhova is a professional brand of permanent makeup pigments and related products established in 2015 by founders Eduard and Alina Shakhova. Originally produced under contract by another manufacturer, the company quickly expanded and now has its own production facilities in both Russia and Europe. The brand offers a wide range of high-quality pigments developed under strict European standards. AS Pigments is known for innovative formulations with excellent color retention, vibrant shades, predictable healing results, and safety across different skin types, trusted by PMU artists and available in hundreds of dealer locations.

Our Story

AS COMPANY started as a pigment brand for permanent makeup in 2015 and grew rapidly from contract manufacturing to independent production. By 2019, it was distributed in around 500 dealer shops across Russia and had opened a warehouse in Prague, Europe. In 2023, AS COMPANY opened its own laboratory and moved away from contract production, developing unique manufacturing technology with refined formulas. The company eliminated all unnecessary surfactants and polymers and micronized colorants for improved performance. By 2025, it has around 700 dealer points in Russia and over 200 in Europe, with production facilities capable of producing large volumes of cosmetic products each month.

Key Features

• European-standard professional pigments formulated for permanent makeup and microblading that deliver stable and vibrant healed results. • High color retention and performance, ensuring predictable outcomes across different skin types. • Production in dedicated laboratories owned by the company, allowing strict quality control and innovation. • Wide distribution worldwide, with hundreds of dealer points in Russia and Europe. • Formulas refined over years of development, with micronized colorants and removal of unnecessary additives to improve safety and effectiveness.